Yú Studio Shanghai

Yú Studio Shanghai represents a woman’s confidence, independence, and beauty all in one. Their capsule collection, “Le Confort”, is designed so that women in stressful situations can feel safe and cared for no matter where they are. Our brand introduction video highlights founder Renée Chen. We included Renée’s story of her internship in China, where she saw many women working overtime and suffering from work/life balance. Her experience there was a big motivation behind the collection and creating this women empowerment community. Through photography, we presented the collection by highlighting female subjects expressing themselves while wearing and interacting with the clothing. Our goal was to portray women not only feeling comfortable, but also strong and confident in their own skin.