Tea drinkers who are willing to try unique and health beneficial tea
Branding Design & Photography
Çay is a tea production company whose flower tea is collected from special regions of Anatolia, Turkey. Made with real flowers, their tea has refreshingly sweet notes of spring and a pleasing floral aftertaste. They aim to deliver healthier options for caffeine consumers and encourage people to substitute their coffee with fresh Turkish flower tea. Our role in this packaging design project was to help Çay communicate how their fresh Turkish flower tea is both a great brain power charger and brings many health benefits as well. The coffee cup represents how the majority of caffeine consumers start their day. During our photoshoot, we used real flower tea leaves to construct the shape of the coffee mug, and the shape conveys the idea of substituting coffee and charging your brain with tea.